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Mortgage guide

Selling your home

Selling your home

Doing it yourself

Although most people choose to use an estate agent to sell their property, you can do it yourself. You could save some money - an agent may charge you 1-4% of the purchase price - but it will mean extra work and you will have to spend money to advertise it. If selling yourself you will need to be patient and have negotiating and marketing skills.

Even if you decide to sell it yourself you are probably sensible to have an estate agent come in and look at the property and give you some idea of the selling price they think they could get for it. They don't charge for this service so if you ask several you will end up with quite a good idea of the value of your home.

You can try advertising in your local press and also put up a poster in the window. If you advert contains a photo then remember most places look better on bright and sunny days. If the outside of your property is unprepossesing then think about an interior shot that highlights some of your home's best features.

There are a number of books available which go into the process in more depth, and you should read some of these before you start. If you have never sold a property before, it may be better to see how the process works through an estate agent before you try doing it yourself.

Showing your home

Whether you use an agent or show your home yourself then make sure you are showing it to its best advantage. First impressions count and you become so used to your own home it may be difficult to see it as a potential buyer would see it. Try to look with fresh eyes.

Remember most people make up their minds very quickly. Make sure the outside of your property is clean and tidy. Cut the grass and tidy the garden if there is one out front. Finish off any half finished DIY projects.

Declutter your home. Nothing puts off buyers so much as cramped rooms. Throw away or give to charity shops items you no longer want. If you are prone to clutter and don't want to get rid of it pack it away, put it in cupboards but don't have it on show. A lick of paint won't go amiss - but make sure you use neutral colours.

Make your home inviting

  • Don't have it too hot or too cold.
  • Tidy away very personal possessions. Space is a key issue so hang up your clothes and make sure your shoes are stored neatly away.
  • One area to take a careful look at is the hall. You just simply pass through but it will create a strong first impression to a potential buyer so make sure there are no stray wellingtons.
  • Make sure the beds are made with fresh-looking bed-linens.
  • Give the bathroom a thorough clean. Replace any worn or discoloured items such as shower curtain, toilet seat and bathmats.
  • Put out fresh new soap to give it that 'hotel' look.
  • Make sure the lighting is flattering to your home and the time of day. If necessary buy one or two low lighting lamps to create the right atmosphere.
  • Don't forget to put out some fresh flowers, turn on any lamps and scatter some interiors magazines around on the coffee table.
  • There are also some tricks like having fresh coffee brewing or bread baking or a vanilla pod in the oven to make your home smell nice.

    What an agent does

    In surveys estate agents come out about as reputable as politicians - right at the bottom. So make sure you employ the right person to sell your home. An estate agent's job is to put the right price on your property, and then find the right buyer for it. Both are very important. If an agent puts too low a value on your property it will sell quickly, but you could lose out on quite a lot of money. Too high a valuation means that your property may not sell at all, or may not sell in time for you to buy the home you want. It is also important that the agent can find enough potential buyers to come and see your property. Even at the right price, if no-one sees it you will not have a sale.

    Finding an agent

    When you choose an agent, check that they are a member of a professional organisation such as the National Association of Estate Agents (NSEA) or Incorporated Society of Valuers and Auctioneers (ISVA), and that they follow the estate agent's 'Code of Practice'. This will ensure you are protected against any rogue operators.

    Check locally for agents who have been operating in your area for a while. The longer they have been around, the more likely they are to know how to value property, and they will probably have good contacts with potential buyers. The number of 'Sold' boards with the agent's name on them will also be a clue as to how successful they are. Also check local papers to see which agents advertise the most. But remember the biggest agents aren't necessarily the best, but the smallest don't always offer the best personalised service either.

    Try to make sure that the kinds of property they sell is similar to yours. If your home is the cheapest or the most expensive on their books they are less likely to have lots of prospective buyers - and the chances of selling will be smaller.

    How much will they charge?

    Fees can vary quite a bit, so make sure you know what you will have to pay before you make your choice. Normally the fee is a percentage of the sale price, so you may be better off by paying a higher fee to an agent who can get a better price for your property. Agents also quite often charge different rates according to whether they are the sole agent or whether the property is being sold by other agencies. Note also, if you negotiate too low a fee, the agent you use might not put as much effort into selling it.

    Generally an agent will also charge VAT on top of their commission - at 17.5% If the agent is charging 3% commission the VAT will add more than half of one per cent of the price of your house to their rate.

    Before you agree to a commission rate sit down and what it will mean in real terms eg 3% of £150,000 is £4,500. A huge sum of money. See whether you can negotiate your estate agent down - even 0.5% reduction can make a difference 2.5% of £150,000 is £3,750 saving you £750 at a time when you will be pressed for cash. Obviously the more expensive the house the more valuable a reduction becomes.

    Agency Agreements

    As explained above agents may charge different terms according to whether or not they are the only agency selling the property. The different kinds of agreements are as follows:

    Sole agency This is where you use one agent only and in exchange for excluding the competition they will generally charge you a smaller commission - usually between 1-2%. The advantage is that if the agent does sell it for you it will save you money, the disadvantage being that you are then stuck with the clients of that agency.

    Joint sole agency This is an odd concept. Some agents will agree that two different agents will try to sell your home and will then split the commission - whichever of them sells it. Commission here is around 2-3% but it gives you a slightly wider range of possible buyers.

    Multiple agency Here you use as many agents as you want to. The one that makes the sale will take the commission. This means that there are a large number of agents trying to sell your house, and also to sell it before any of their rivals do, the disadvantage is that you will be charged more - usually around 2.5-3%.

    Some estate agents will agree to a period of sole agency and then if they haven't sold the property in that period you can then have a multiple agency agreement on lower terms.

    Other factors that you should consider are:

  • How much publicity will they give your property? Will it be featured in their window, will they send details to their mailing list, and will they advertise it in local papers?

  • Are they part of a chain? If so, they may be able to draw on a wider base of potential buyers. On the other hand, an independent local estate agent may offer a more individual service and know the area better.

  • Do they offer accompanied viewing? Whether you want the agent to accompany anyone viewing the property is entirely up to you. Who will talk up the property better you or the agent? Some buyers might be more frank with an agent - not wishing to offend the house-owner so you may find that you get better feedback about what faults potential buyers are finding. If the agent is showing the property allow them to do so by standing back. If all of you are in the same room it can become cramped and this may reflect badly on the property.

  • Are they on the internet? As more people connect to the internet, this is becoming more important for house sales.

    Lastly, when you meet an agent your personal impressions are important - don't employ an agent that you wouldn't be happy to buy a property from yourself.

    Make sure you get a written contract from the agent and that you read and check it before signing. It should cover:

  • Type of agreement
  • Remuneration
  • Agency period
  • Estate agents boards (whether they will be put outside the property)
  • Vendor's warranty - you guarantee that the property is yours to sell.

    And remember it is now a criminal offence for an estate agent to make false claims about a property.

    Valuing your property

    Get a valuation from more than one agent, and compare the valuations they give with other similar properties in your area that are for sale. If you aren't in a hurry to sell, you can start out with a higher price to see how things go - you can always lower it if you don't receive an offer. To see what properties in your area are worth, check details from other estate agents and look in local papers.

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